About Us

Beginnings

It all began in 2015: two London-based interior design enthusiasts, keen to combine to the feel of luxury with accessible prices, set off on a journey around the world to find unique ornaments and smart home accessories.

Whilst on our search, we came across a new kind of artificial flower: colourful, realistic, detailed. These true-to-life faux flowers were miles above the clumsy plastic flowers we were accustomed to; they were like nothing we’d ever seen before. The stellar quality of our discovery inspired us to create a company whose foundation would be stunning, affordable faux florals, as well as other home accessories: Aufora was born.

Once we began selling online, we realised the importance of offering artificial flowers as individual stems. Individual stems give our customers the opportunity to create bouquets and floral arrangements to suit their own personalities and their own style needs. Inspired by the beauty of our artificial flowers, we added upscale vases to our line; they complement these stems and give our customers a way to display their amazing Aufora blooms.

In 2016, we launched our first-ever retail event at London’s prestigious Grand Designs Live Show, where we met customers face to face. The reaction was overwhelming, and our floristry skills came in handy: we began making bespoke bouquets and by-request arrangements. Our customers were able to walk away with unique, breath-taking floral art – complete with the vase of their choice. Word got out, and over the years, Aufora’s stand has had crowds of people waiting for one of our experts to fashion something wonderful just for them. We’re thrilled to count amongst our clients luminaries such as Withnail & I star Richard E Grant, Banarama’s Sara Dallin, and Andrea McLean (Loose Women).

We now attend Spirit of Christmas, Ideal Home Show Christmas, and Grand Designs Live as a way to meet our customers face-to-face and to offer bespoke, hand-tied bouquets, crafted on-site by our floral artisans. (For upcoming shows, keep an eye on our events page.)

Beyond Flowers

Encouraged by the success of our artificial flower and vase collections, we began to branch out. Our love for interior design us to seek out more home accessories – both trendy and traditional. We began to offer a wide variety of home accents: mirrors, outdoor planters, and decorative figurines – and everything in between. We’re proud of our selection of candle holders: from whimsical ceramic tea light holders to effortlessly elegant hurricane lanterns, we have something special to light up every corner of your home.

We added our first ever Christmas collection in 2018. Featuring tree baubles, ornaments, wreaths, and glitter lamps, our array of chic, cheery, and traditionally festive seasonal decor has proven to be a favourite amongst our customers.

In 2019, we expanded our site to include a line of fabulous and functional kitchenware: Aufora now brings you tea and coffee accessories, wine decanters, bowls, and glass storage jars.

In 2020, due to popular demand, we launched our Forever Bouquets line. These hand-crafted, hand-tied bouquets are inspired by our most popular floral creations at the shows. They feature classic arrangements, seasonal colours, traditional flowers, and the expert composition and quality our clients have come to expect from Aufora.

Through the years, our philosophy has remained the same: to bring you timeless luxury at affordable prices. Our vast range of accessories means it’s simple to create a living space that’s completely your own. We have something for every home enthusiast – from influencers to casual DIYers – and Aufora is dedicated to bringing each and every one of you the very best in home decor.